NOVASTAR Specialty Additives | Trusted Global Supplier-LANDU

Application and Industry

LNADU New Material
NOVASTAR Specialty Additives

At LANDU, we offer a comprehensive range of high-performance specialty additives designed to enhance workability, structural stability, and longevity in modern construction materials. Our product portfolio includes Polycarboxylate Superplasticizer (PCE), Silicone Hydrophobic Powder (SHP), Gypsum Retarder, Powder Defoamer, Hydroxypropyl Starch Ether (HPS) and Polypropylene Fiber.

Engineered to meet both local and global construction standards, these functional additives effectively address key challenges such as water reduction, setting time control, defoaming, hydrophobic protection, and crack resistance.

With a strong commitment to sustainability and consistent, high-quality production, LANDU delivers reliable, eco-friendly solutions for cement, gypsum, concrete, and coating projects worldwide.

Types of Specialty Additives

Polycarboxylate Superplasticizer (PCE)

A high-efficiency water reducing agent for concrete formulations. It optimizes material flow and workability, boosts final structural strength, and cuts water dosage, perfectly suited for high-strength, long-lasting concrete projects.

Silicone Hydrophobic Powder (SHP)

A premium silicone-based hydrophobic powder that delivers excellent water repellency. It greatly improves moisture resistance, extends service life, and protects concrete, coatings and building materials from water-induced deterioration.

Gypsum Retarder

Effectively prolongs the setting time of gypsum-based products. It extends operational workability, avoids premature hardening, and adapts perfectly to complex plastering and moulding construction needs.

Powder Defoamer

A high-efficiency powder defoaming additive that eliminates excess foam during mixing of cement, gypsum and coating systems. It stabilizes material consistency and upgrades overall finished quality.

Hydroxypropyl Starch Ether (HPS)

A multifunctional starch ether with outstanding thickening and water retention performance. It stabilizes consistency and enhances construction workability for mortar, plaster, building adhesives and more.

Polypropylene Fiber

Widely used for structural reinforcement in building materials. It restrains shrinkage, strengthens crack resistance, and greatly improves the overall durability and structural stability of concrete and mortar.

Specialty Additives - Benefits

LANDU-concrete-and-mortars-application
LANDU-cement-render pce liquid

SHP Benefits:

Water Repellency
It reduces water absorption, preventing moisture frompenetrating the material.

Durability
The hydrophobic barrier created by the powder helpsprotect the concrete or cement from the effects ofmoisture, such as freeze-thaw damage, efflorescence,and corrosion of embedded steel reinforcements.

Reduced Permeability
The powder reduces the permeability of concrete orcement, making it less prone to the ingress of water,salts, and other harmful substances.
Improved Workability
It can enhance the workability of concrete mixes,making it easier to handle and place.

Gypsum Retarder Benefits:

Extended Setting Time
It effectively extends the settingtime of gypsum-based materials

Reduced Material Waste
It reduces the likelihood of materialwaste due to premature setting

Improved Workability
It enhances the workability ofgypsum compounds

Consistent Results
They help prevent issues such asuneven drying, cracking

Versatility
Suitable for a wide range ofconstruction applications

Ease of Application
These retarders are typically easyto incorporate into gypsum mixes

LANDU-Food-Industry-Bread

Powder Defoamer Benefits:

Powder Defoamer
It is highly effective at controlling and eliminating foam in mortar mixtures.

Improved Workability

This results in smoother application, better consolidation, and improved finishing of the material.

Powder Defoamer

This can lead to increased productivity.

Enhanced Bonding

Eliminating excess foam promotes better bonding of mortar to substrates, improving the overall strength and durability of the construction.

landu-Oil drilling rig construction site

Hydroxypropyl Starch Ether (HPS) Benefits:

  • Enhances water retention, reducing premature drying.
  • Improves workability and smoothness of the mix.
  • Enhances adhesion & cohesion of construction materials.
  • Reduces segregation and improves consistency.
  • Increases open time for better application efficiency.

Application Scenarios

Polycarboxylate Superplasticizer (PCE) Application:

Ready-Mix Concrete Plants

PCE for ready-mix concrete

Maintains <10% slump loss over 2 hours, ensuring consistent quality without on-site adjustments.

Precast Concrete Factories

PCE for precast concrete

Accelerates early strength for next-day demolding, increasing throughput with precise dimensions.

PCE for bridge construction

<0.1% chloride content and 50+ year durability, reliable for pumped concrete and congested rebar zones.

UHPC & High-Strength Concrete

UHPC & High-Strength Concrete

≥40% water reduction at 0.25–0.35 w/c ratio, achieving 80–120 MPa compressive strength.

Dry-Mix Mortar

Powder PCE for dry-mix mortar

Powder PCE (98%+ solids) enables high fluidity and low shrinkage for self-levelers, grouts, and repair mortars.

grouting-mortar-additives

PCE for self-compacting concrete

High deformability without segregation, filling complex forms and dense rebar without vibration.

Silicone Hydrophobic Powder (SHP) Application:

Waterproof Mortar
Self-leveling
Tile Grout
Wall Putty

Gypsum Retarder Application:

Caulking Gypsum
Prefabricated Gypsum Components
Gypsum Putty
Gypsum Plaster
Gypsum Based Self Leveling
Other applications of Gypsum Product

Powder Defoamer Application:

Self-leveling Compound
Grouting Mortar
Waterproofing Mortar
Decorative Mortar
Repair Mortar
Injection Mortar

FAQ - Frequently Asked Questions

1. What are construction specialty additives?

Customer Application Cases

ThomasR&D Manager, Germany
"We were struggling with tile slippage on vertical walls and inconsistent bonding strength. After switching to Landu HPMC, our production team noticed the difference immediately. Open time went from 15 to 25 minutes, and we finally passed EN 12004 certification on the first try."
ElenaProduct Development Lead, Spain
"Our wall coatings had a persistent sagging problem on vertical surfaces, and applicators kept complaining about poor pattern retention. We tried Landu HEMC as a direct replacement. Now sagging is no longer an issue, pattern definition is much sharper, and our customers report less material waste on site."
MateuszFormulation Chemist, Poland
"We wanted a clean label thickener that wouldn't compromise foam stability. Many options failed. Landu HEC gave us the viscosity we needed—around 8,000 cP—without clouding the formula. Foam lasts longer, the texture feels premium, and our compliance team approved it immediately."
Drymix Mortar

Construction Additives

Tile Adhesive
Wall Putty / Skim Coat
ETICS / EIFS
Gypsum Binder
Cement render / plaster
Self-leveling Compounds
Drymix Mortar

Paints & Coatings

Textured Paint
Interior Paints
Exterior Paints
Home Care Detergent
Personal Care Detergent
Drymix Mortar

Pharmaceuticals

Film-Coatings
Disintegrants
Binders
Dispersants & Thickeners
Sustained Release Matrix Excipients
Anti-inflammatory eye drops
Drymix Mortar

Food and Beverage

Film-Coatings
Confectionery
Bakery / Bread & Cake
Protein Casing
Fried food
Drymix Mortar

More Markets

Film-Coatings
Textiles
Ceramics
Oil Drilling
Paint Remover
Papermaking