| HPMC Property | Benefit in Detergents |
|---|---|
| Thickening | Improves texture and consistency |
| Emulsion Stabilizing | Prevents separation of ingredients |
| Film-Forming | Creates moisture-locking barrier |
| Solubility | Works in both cold and warm water |
Hydroxypropyl Methyl Cellulose (HPMC) is a versatile, water-soluble, non-ionic polymer. It works as a powerful thickener, rheology modifier, emulsifier, and dispersing agent in personal care detergents. Because it’s biodegradable and non-toxic, HPMC is perfect for safe, high-quality personal care products. With three production bases, LANDU delivers premium HPMC to partners worldwide.
Certified by ISO 9001 and EU Reach, using the finest refined cotton
Our expert team creates specialized HPMC formulations for your specific needs
Round-the-clock consultation to answer your questions quickly
Dedicated R&D center with ongoing investment in testing and development
With our professional chemistry team, LANDU has developed many different HPMC varieties suitable for various personal care products including:
When added to personal care detergents, HPMC effectively increases viscosity, improves flow properties, enhances the feel during use, prevents ingredients from separating, and maintains product stability. Moreover, HPMC creates a breathable protective film on skin or hair that locks in moisture for a silky-smooth finish.
“HPMC significantly improves the sensory attributes of personal care products.” – Cosmetics & Toiletries Magazine
01
Creates smooth, silky feeling
02
Maintains rich, creamy lather
03
Controls product consistency
LANDU offers various HPMC viscosity grades for tailored solutions:
Your choice depends on balancing texture, foam quality, stability, and skin feel.
Through advanced technology, LANDU HPMC dissolves quickly in both cold and warm water. This means:
LANDU HPMC delivers exact viscosity control in detergent formulations. This allows:
HPMC prevents oil-water separation in personal care formulations by:
LANDU's innovation center includes:
WHY CHOOSE LANDU HPMC
Eco-friendly thickening with consistent results
Reliable worldwide supply with stable viscosity
Custom technical solutions for gentle cleansing
Uniform quality and improved texture
With 15,000m² warehouses and 75,000 tons of annual production capacity, LANDU easily handles large orders with reliability and speed.
Liquid detergent itself doesn’t cause mold. However, residues in damp environments can contribute to mold growth. To prevent this:
HPMC enhances cold-wash performance through:
In shampoos, Hydroxypropyl Methyl Cellulose controls viscosity to create ideal texture. This ensures smooth application, even distribution through hair, and improved user experience while maintaining the desired consistency.
